Everybody needs to use a plugin or two when they are blogging, don’t they? I, personally, try to use as few plugins as possible, so as to keep my website running at maximum efficiency.
Out of the vast array of available plugins, my favourite has to be the free Yoast SEO plugin for WordPress. This plugin helps with my SEO (Search Engine Optimisation), to keep Google happy!
Now on version 7.8, Yoast SEO is, perhaps, the most popular SEO plugin for WordPress users. It is so simple to set up and use.
Every time I come to post to my blog, I know that Yoast SEO will be there to help me write good stuff. I just keep typing away on my MacBook Pro and, hopefully, end up with a green bullet for Readability, and another one for SEO.
Let’s start with the readability analysis. Subheadings are good, apparently. They enable your reader to focus on a topic easily. The Flesh Reading Ease test makes sure all readers can understand your post. After all, there’s no point in writing if you can’t be understood. Short paragraphs are better than long ones. If a paragraph is too long, you could, possibly, lose your readers’ attention. Short sentences are better to read, as well. If your sentences are too long, your reader could lose the gist. Transition words are useful as an indicator to your reader. They give them an idea of what’s to come further on in your post. The more you can use the better. Finally, the excessive use of passive voice is not a good idea. You can tend to push your reader away. If you use active voice, your reader is more likely to warm to you.
Next you have the SEO analysis. The first thing you need is a focus keyword. Without this an SEO score can’t be calculated. You need to write at least 300 words for Google to even think about ranking your chosen keyword. A meta description including your keyword is necessary to encourage visitors to your website. Adding an image to your post can make it more appealing. Using your keyword in the ALT text for the image helps Google associate the image with the keyword. Internal links are useful in keeping visitors on your site. External links can help Google understand how different websites relate to each other.
These are just some of the things that the free version of Yoast SEO can help you with. There are many more. As you can see, my favourite plugin enables me to post content, safe in the knowledge that I can, hopefully, attract visitors to my website, keep them there and, at the same time, endear myself to Google. Thank you Yoast!
What are your favourite plugins?
P.S. This post has a green bullet for both readability and SEO!